The human behind the brand
Hello, my name is Jana, and I love fabric, in fact, I am obsessed with it! The best feeling in the world is finding an exquisite piece of lace or brand new roll of printed chiffon at one of my favorite stores. The moment I see it, a song starts playing, or maybe it's just me singing. I don't know, but I buy all of it because now I will be the only one to own this magnificent piece.
When I get to my studio, I roll it out, smell it and then start draping on my mannequin, trying out different things. At some point, I realize how hungry I am. My adventure was just too exciting, and I forgot to have lunch! I quickly pack away the material and forget about it, because all is well and this treasure is in safe hands now! Four years down the line, many adventures later, I am talking to a client, and all of a sudden this fabric jumps to my mind. A song starts playing, or maybe it's just me singing.... I found the perfect match!
An Art-dress is a word I came up with because I see myself more as an artist than a designer although I am both. There's so much inspiration and preparation that comes before putting a dress together. Thinking it over and over until I find the best way... It's not just about taking fabric and making a dress.
Each fabric has characteristics, personality and also flaws I need to understand to bring it to life, and reveal its beauty. It's creating a one of a kind dress with a story, inspired by the beauty that surrounds us. It takes form as curiosity meets the unexpected, those moments that leaves you speechless. Walking through a fairy tale village or entering a forgotten room of a once glorious time now gone by. A fleeting moment only captured by those who were watching or a very personal story told by a stranger. When I make a dress it is everything I have experienced and all the things I've learned.
Silver Swallow Design's Art-dresses are inspired, planned and hand made couture garments carefully constructed to bring endless joy to those it will one day meet.
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