www.silverswallow.co.za

The human behind the brand

Hello, my name is Jana, and I love fabric, in fact, I am obsessed with it! The best feeling in the world is finding an exquisite piece of lace or brand new roll of printed chiffon at one of my favorite stores. The moment I see it, a song starts playing, or maybe it's just me singing. I don't know, but I buy all of it because now I will be the only one to own this magnificent piece.

When I get to my studio, I roll it out, smell it and then start draping on my mannequin, trying out different things. At some point, I realize how hungry I am.  My adventure was just too exciting, and I forgot to have lunch! I quickly pack away the material and forget about it, because all is well and this treasure is in safe hands now!  Four years down the line, many adventures later,  I am talking to a client, and all of a sudden this fabric jumps to my mind. A song starts playing, or maybe it's just me singing.... I found the perfect match!


 An Art-Dress

An Art-dress is a word I came up with because I see myself more as an artist than a designer although I am both. There are so much inspiration and preparation that comes before putting a dress together. So many sleepless nights. Always thinking about how I should do it, doing it in my head a hundred times over to find the best way... So it is not just about buying fabric and doing something that I can also quickly turn into something else when a mind suddenly change.

Each fabric has its characteristics, personality and also flaws, and I need to understand it to bring it to life and reveal its beauty.  It's creating this a one of a kind dress with a story, inspired by the beauty that surrounds us now.  It takes form as curiosity meets the unexpected, those moments that leaves you speechless. Walking through a fairy tale village or entering a forgotten room of a once glorious time now gone by.  A fleeting moment only captured by those who were watching or a very personal story told by a stranger.  When I make a dress it is everything I have experienced and all the mistakes I have made all in one.

Silver Swallow Designer Art-dresses are inspired, planned and hand made couture garments carefully constructed to bring endless joy to those it will one day meet.